Different Types of Domain Names and Their Overall Effect on a Business

Every online business should have an online address or otherwise known as a domain name! Read and discover the different types of domain names and their overall effect on businesses!


top-level domains

The first thing you need to take care of when starting a business is the location (this is if you are running a traditional brick-and-mortar store). It doesn’t matter whether you sell custom items from the comfort of your bedroom or offer administrative services, your business needs to exist somewhere so potential customers can find it and visit it. You should have a location and if you are running an online business, you should also have an address or otherwise known as a domain name.

Before we continue, let’s see what a domain name is.

A domain name is an online address that is used to locate a specific product, service or a company that runs online. In other words, it is the name that identifies a specific website. The domain name consists of a trademark, the company’s name or any other sign that allows online users to locate your website or online store.

There are different types of domain names. There are top level domains which are divided into 3 major types or country code top-level domains, generic top-level domains, and internationalized country code top-level domains.


domain extensions


website online store


1. Generic top-level domains

This is probably the most common type of domain name extensions. It includes domain extensions such as .com, .org, .net, .biz, and others. You can register for these names now, anyone can. They also include restricted domain extensions which belong to an organization or a group and most of them require one to apply for them. Some of the advantages of generic top-level domains for businesses are branding, marketing efficiency, and customer experience. Generic top-level domain names allow businesses to claim a brand name that represents their company’s service niche or mark. These types of domain names allow better web traffic and Search Engine Optimization or SEO. They allow for quick recognition of a specific domain name that associates your business with a specific market sector. It helps you to increase your business’s profile and credibility. Generic domains also allow visitors to know what to expect from a website.

2. Country code top-level domains

These domains are created to be used within a specific area, state, territory or country. Usually, these domains are known as country code extensions and they might require from the user who registers the domain name to live in the chosen country. You need to keep in mind that this type of domain may not be searchable outside the country. Each area or country has its own top-level domain. For example, .uk is for United Kingdom, .us is for United States, .de is for Germany, .ke is for Kenya, and etc. This type of domain is perfect if you want to increase your business’s credibility amongst your locals who are visiting your website. There are numerous effects of these domains on business today – they offer local targeting and amazing SEO benefits, instills buyer trust and confidence, and helps businesses bring out their creativity.


3. Internationalized country code top-level domains

This is an encoded domain format that allows domains to be written in different languages and scripts. It helps people from all over the world to use domains in their local scripts and language. Today, more than 50% of the world’s population is online and uses the Internet. The internationalized country-code top-level domains provide companies with more localized and superior methods to reach a broad selection of people of their target audience.

Hope this article was helpful!


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